Understanding Media : Ncert / Cbse Solutions & Revision Notes
Communication refers to the exchange of thoughts, messages or information. There are various means of communication like newspapers, magazine, radio, television and internet and reach out to huge masses. These means collectively are known as media or mass media.Newspapers and magazines are known as print media while television, radio, telephone and internet are called as electronic media as they use electro mechanical energy.
The various technologies used by media over the years have evolved greatly and increased in reach like through satellite transmission, it is possible to watch events like Olympics at home on TV itself.
Mass media generates money through product advertisements to sustain. The advertisements are places in between popular shows to catch the attention of viewers. In India, media plays an extremely important role in discussing vital issues and shaping the opinions of the people.
Media sets an agenda as to which event can be turned into news. However, media should always have balanced news reports with all the view points in the news story and leave the judgment for the viewers or readers.
Media companies are usually owned or hugely influenced by the big business houses. For the well-being of democracy, media should be totally independent of internal or external forces. There are times when the government prevents the media in sharing some news, song lyrics or movie scenes with the public. This is known as censorship.
The urban audience is catered by leading newspapers and television programmes, while for the rural audience many local groups have come up with local media. For instance, the community radio gives valuable advice to the farmers. Media is a vital tool which can inspire and influence people highly.
CBSE NCERT Class VII (7th) | Social Studies | Social and Political Life
Chapter : Understanding Media
CBSE NCERT Solved Question Answer
Q1 What is media?
Everything ranging from the stall at the local fair to the programme that you see on TV can be called media. Media is the plural form of the word ‘medium’ and it describes the various ways through which we communicate in society.
Q2 What are mass media?
The forms of media that reaches millions of people, or the masses, across the country and the world and, thus, they are called mass media.
Q3 Give any 2 examples of electronic media.
Q4 Give any 2 examples of print media.
Q5 How does the changing technology affect media?
Changing technology, or machines, and making technology more modern, helps media to reach more people. It also improves the quality of sound and the images that we see.
Q6 Why are most of the television channels and the newspapers a part of big business houses?
The different technologies that mass media use are expensive like in a TV studio in which the newsreader sits has lights, cameras, sound recorders, transmission satellites, etc., all of which cost a lot of money. Also, the technologies that mass media use keep changing and so a lot of money is spent on getting the latest technology.
Apart from this it is not only the newsreader who needs to be paid but also a number of other people who help put the broadcast together. This includes those who look after the cameras and lights.
Due to these costs, the mass media needs a great deal of money to do its work.
As a result, most television channels and newspapers are part of big business houses.
Q7 How has the television technology changed our world?
Changing technology, or machines, and making technology more modern, helps media to reach more people. It also changes the ways in which we think about our lives.
Television has enabled us to think of ourselves as members of a larger global world. Television images travel huge distances through satellites and cables. This allows us to view news and entertainment channels from other parts of the world. Television has brought the world closer to us.
Q8 What are the different sources through which the media makes money?
Mass media is constantly thinking of ways to make money.
One way in which the mass media earns money is by advertising different things like cars, chocolates, clothes, mobile phones, etc.
The second way by which media makes money is by becoming a part of big business houses.
Q9 Why do media focus on particular aspect of a story?
The media tends to focus on a particular aspect of a story because they believe this makes the story interesting. Also, if they want to increase public support for an issue, they often do this by focusing on one side of a story.
Q10 What role do the media play in a democracy?
In a democracy, the media plays a very important role in providing news and discussing events taking place in the country and the world. It is on the basis of this information that citizens can, for example, learn how government works. And often, if they wish to, they can take action on the basis of these news stories.
Q11 In what ways can the people interfere in the working of the government?
Some of the ways in which people can interfere in the working of the government is by writing letters to the concerned minister, organising a public protest, starting a signature campaign asking the government to rethink its programme, etc.
Q12 What is a balanced report?
A balanced report is one that discusses all points of view of a particular story and then leaves it to the readers to make up their minds.
Q13 What is independent media?
An independent media means that no one should control and influence its coverage of news. No one should tell the media what can be included and what should not be included in a news story. An independent media is important in a democracy as it is on the basis of this information that the media provides that the citizens take action, so it is important that this information is reliable and not biased.
Q14 Is media really independent in today’s world?
In reality media is far from independent. This is mainly because of two reasons. The first is the control that the government has on the media. When the government prevents either a news item, or scenes from a movie, or the lyrics of a song from being shared with the larger public, this is referred to as censorship.
Secondly, the big business houses control the media. At times, it is in the interest of these businesses to focus on only one side of the story. Media’s continues need for money and its links to advertising means that it becomes difficult for media to be reporting against people who give them advertisements.
Media is, thus, no longer considered independent because of its close links to business. Besides the above, the media also tends to focus on a particular aspect of a story because they believe this makes the story interesting. Also, if they want to increase public support for an issue, they often do this by focusing on one side of a story.
Q15 How does the media set agendas?
The media plays an important role in deciding what stories to focus on, and therefore, decides on what is newsworthy. By focusing on particular issues, the media influences our thoughts, feelings and actions, and brings those issues to our attention. Due to the significant influence it plays in our lives and in shaping our thoughts, it is commonly said that the media ‘sets the agenda.’
Q16 What is censorship?
When the government prevents either a news item, or scenes from a movie, or the lyrics of a song from being shared with the larger public, this is referred to as censorship.
Q17 What is a Public protest?
When a large number of people come together and openly state their opposition to some issue. Organising a rally, starting signature campaign, blocking roads etc. are some of the ways in which this is done.